The Internet weekly: Microsoft’s new arithmetic
When software to a surprising way surge from the Internet, Microsoft finally to sit still
Microsoft's strategy transformation by many people as late to happen, but they didn't expect to come so suddenly, even seem to be some hasty. The United States time on November 1, Microsoft chairman Bill Gates with his chief technical officer Ray Ozzie appeared together in the San Francisco, in "almost no any marketing", announced a special significance for Microsoft in the strategy. The commercial weekly of the evaluation of the given that, it will be ten years ago on the Microsoft browser since the war started Netscape and Microsoft's most important Internet strategy.
"The plan reflect our attitude of the software of a revolutionary change," gates said, "on the ecological system of every part, is a change." According to the gates of the plan, Microsoft will soon launch two new forms of Web services, including mainly for the individual user "Windows Live", which covers the instant messaging service, called Kahuna new Web mail service and innovation of the blog service after Microsoft Spaces; For small business users "Office Live" is basically is Office application package online edition, can help users convenient online update and upgrade. The two new service all can pass a special offer new web site provides.
The Wall Street journal also immediately to Microsoft moves the evaluation: "the move is in for Microsoft and software related order or advertising business opportunity to create new." Obviously, not long ago the restructuring of the original Microsoft has just seven sector, the MSN and Windows department together after, gates's true purpose is now is revealed undoubted, "this means that online (Live) software, the arrival of the era of this era is taking a new look at the way software, in a wonderful way to create chances."
Network services change
Although gates finally positive to admit that the "network has changed the software" is a reality, and the hand of the large cash Microsoft still can be in accordance with the it good at moves easily to try new methods, but after all, or slow half step. "And competitors, Microsoft in the development and launch of new service speed behind the obvious," to provide network CRM hosting service famous Salesforce CEO Marc Benioff made it clear that "Google, yahoo and Salesforce has to Microsoft launched a fierce attack, Microsoft have to remake himself, or have no other choice."
Marc's views are very typical. Microsoft's Windows Vista has let people wait for five years, but until today, and you just see the outline; Although gates and ballmer total in different occasions reiterated Microsoft's innovation ability and technology soul, but users can always seemed to be really understand. And IT is in this period, in numerous IT giant also for Web services in all kinds of standard and interface protocols "pushing" each other when, with Google as a representative of emerging Internet forces used a subversive type attitude swept through the world.
People increasingly find, originally a hunger sophisticated Web services could be so kind in the side appears. Although the monopoly of Microsoft still entrenched status, but the new forces behind the business model and brand new thinking onslaught, not only let Microsoft live business model threatened, and almost the network service concept of traditional completely rewritten. Analysts at Goldman sachs Rick Sherlund so said: "these will to Microsoft business model to produce huge impact."
In fact is not only Microsoft, the IT industry in many giant speaking, people use application at any time and place software and service needs gradually intense, once the Web service even grid computing vision as soon as you start to quietly into reality, change and transformation is also become a stream of irreversible trend. This also is IBM over the past decade's try our best to service and hit "with the need to strain" banner; Intel earlier this year reorganization business group, focusing on chasing "application mode" rather than chip speed; Sun low in the change in attitude survival, embracing Microsoft and Google; EMC vigorously develop software and services; HP repeated adjustment strategic centre of gravity, make Allies; Microsoft constantly mild and begins its company history the strategic adjustment of the third major reasons.
In this context, the future for a very long time, in the whole process of the Data calculated position will be unprecedented highlight and amplifier, a Data as the core of the calculation (Data-Centric Computing) times is barreling in and come, open, standard, virtualization, storage, security and so on vocabulary, have become one of the most popular in the age of the concept, and was almost every one of the IT company has repeatedly mentioned.