HP why from Microsoft to grand?
The world famous IT companies hewlett-packard (HP) and royal network announced that formed a strategic partner relationship, will be based on digital home to explore the interactive entertainment market, HP's global vice President, President of China SunZhenYao and royal network TangJun President attended the meeting and signed a cooperation agreement. Desktop PC will bind grand YiBao (EZPod) and relevant network entertainment content service.
A head of the previous HP had to the media, said to force a Microsoft MCE, not and the grand EZPOD cooperation, and the cooperation of how much a little not people's expectations, what is it about reasons why HP from Microsoft to turn to the grand?
The author thinks that there are two causes:
One, a grand digital entertainment strategy is not just hardware (EZPOD) and software platform (EZCENTER), but to focus more on the content of planning and organization.
Compared with the Microsoft MCE, grand YiBao probably not the dominant in hardware and software, "because from the whole solution look, more economy is MCE, at the same time, it also has a lot of additional development functions", HP's digital home computer a head of the end of the said. Compared with Microsoft, grand but spent a lot of power to organize and rich the contents of the box, and since has been listed, around the contents of the box on the grand a series of acquisitions holdings, the most recent and and EMI one hundred generation, ladder digital into strategic partner relationship, to increase learning function and box greatly enriched the music content. And Microsoft MCE in content, especially in domestic did not see any action.
And digital entertainment strategy in the key just of content. If the will digital entertainment is sometimes compared to a luxurious sports car, hardware and software is like a car body and engine, and it is for the car running "gas", a again luxurious sports car, lack of gasoline is run up. Also, a successful digital entertainment strategy, "content" the same key. HP in hand is seen the grand ready and the rich content, big digital entertainment strategy in China to be more feasible.
Secondly, HP and grand cooperation also took a fancy to grand IT infrastructure purchasing large sheet.
In-the talk of the agency "world of warcraft" server purchased used and manufacturers approach, that is the first manufacturer to sell to the talk of the server, the9 in use after six months to pay for a purchase cost, ZhuJun says do to ease the pressure on the capital, on the one hand, to prevent the waste of resources, and emergency supplies in the server, and has established relationships with the manufacturer directly, and is also easier to control these the9 server. Allegedly, the world of warcraft servers to the demand is higher, a group of the blood legend "server can load online at the same time the number of players, may be the world of warcraft of two to three times.
And, two of the grand agent was the ONLINE LongYuDeXia city "and" the overlord mainland China ", and the two game on the server requirements are higher, and "dragon" is also a company on beyond the talk of the world of warcraft hope, for the same purpose, shanda when purchasing server also likely to use with manufacturers way. And the and HP's cooperation in just a year most key of network game sessions in May 10 days before, you can imagine what the next few months, used in the LongYuDeXia city online "and" overlord continent of server will be installed in the HP to big room. If the two game smooth operation, the hardware purchase the largest single a considerable number.
In short, the author thinks that the cooperation will be a win-win cooperation. Grand took a fancy to HP's personal computer sales push grand YiBao sales; HP took a fancy to grand hardware purchase big list. So, HP from Microsoft to grand is understandable.