Microsoft is tightening as a restructuring three dragon head
The software giant is a substantial restructuring, Microsoft now seven division will be reduced to three. That way, the Microsoft after will be more power is more a few hands in control. Through the restructuring, Microsoft can improve decision-making process, improve the market reaction speed. Microsoft's chief executive Steven a. Ballmer said the more representative of the Microsoft's goal.
【 eNet silicon valley power news 】 the United States eastern standard time on 21 September (Beijing time on September 22), according to the latest news from overseas, local time on September 14, Microsoft chief executive Steven a. Ballmer in Las Vegas Venice hotel conference room in the empty if wild with foreign well-known magazine on A tireless talk, he said that Microsoft will not be their bureaucracy encumbered with. At that time, Ballmer said: "we are the world's most healthy enterprise." Of course, Microsoft the existing system limit the division managers cooperation. But Ballmer still insist on, it will not affect to produce great software Microsoft.
Six days after (yesterday), Ballmer announced to the outside world since 2002 Microsoft biggest a restructuring plan, its purpose is to help software giant get faster action time and higher efficiency. Microsoft now seven division will be reduced to three division. One is the Platform Products and Services (Platform Products & Services) division, its Products include Windows and MSN; Second is the Server and Tools (Server and Tools) division that business group, its products include Office and Microsoft business solutions; A third is Entertainment and equipment (Entertainment and Devices) division, including Xbox game console and mobile equipment group.
Sent to Microsoft employees about the restructuring plan E-mail Ballmer said: "we made the aim is to make Microsoft can in the management of incredible enterprise growth and carry out the service strategy based on software to make faster agility."
Over the next 18 months, Microsoft will launch a variety of facing a medium-sized enterprise market products and host system solutions.
The more rapid delivery
In addition, Microsoft announced to several technology industry of great people not decided to retire processing. Jim Allchin with Microsoft as 15 years, since Windows 98 has been responsible for all versions of Microsoft have patents operating system development, the plan in his last work in Windows Vista retire after the end of next year listed.
Allchin said: "I absolutely love the company, and has been in creating great products, I to Microsoft enthusiasm has not changed. By the end of next year, is also released Windows Vista after I left, I believe that the days of this one I was fortunate to work with world-class team will continue to complete our long-term mission."
Microsoft also announced, the company's chief technology officer, Lotus Notes author Ray Ozzie will concurrently as a leading Microsoft extended Internet services business. Ray Ozzie will assume a big responsibility, development across three departments of the service project based on software, in order to better service and software company against Google and yahoo.
Make major restructuring plan seemed to solve the trouble is recently Microsoft trouble, including more and more heavy bureaucracy, innovation barriers and falling customer loyalty. Its rivals, such as Google company and Salesforce. Com web site, where the sometimes action faster quickly, it let Microsoft in a very bad situation.
Improve sexual enterprise structure
Microsoft spokesman Larry Cohen said: "about Microsoft make reorganization goal is just to solve those (the above already make a list of the problem of view is incorrect." In addition, Microsoft plans to continue to streamline decision-making process, in order to reduce the time spent products before shipment. "
The new enterprise reorganization structure will be more responsibility more minority leaders into the hands of. Ballmer in 2002 for Microsoft established seven group enterprise structure, and the structure be him for six years on the characteristics of the term of office of the chief executive. Ballmer was the purpose is to give Microsoft each division leaders more freedom and rights to promote product development. But sometimes such structure but will in one or two places cause a blockage, because some leaders will implement the plan is only for the division of their products more not fully take care of other divisions of the products. Forrester Research company vice President, analysts Ted Schadler says: "Microsoft new structure of the enterprise urge the executive is responsible for, and the old structure of the enterprise but can't do this."
The new group restructuring of the leadership is still by Microsoft "old" personnel as. Business division will be before the platform is responsible for Microsoft global sales of Kevin Johnson lead, but Allchin will be in after his retirement he accept the division. Business group will from 1981 in to join Microsoft is currently leading worth us $11 billion Information workers business division (Information Worker business) Jeff Raikes leadership. In the 16 years Microsoft Xbox is currently leading the division of Robbie Bach will lead the Entertainment and equipment (Entertainment and Devices) division.
Robbie Bach Xbox is the soul of business character levels, the Microsoft's restructuring in Microsoft to further improve the status, also from some extent reflects the Microsoft for the attention of the Xbox360. Robbie Bach and the entertainment and equipment department responsible for the Xbox is equivalent to the department of career before Microsoft family and entertainment department and equipment department integration, the large scale. Xbox360 is Microsoft "living room strategy" to realize the important link, still in strategic investment stage, so every year in losses, but the loss in a year are reduced.
"Difficult lesson"
Restructuring of the three division after Microsoft will still must be one of the other two segment remain consistent strategy, the purpose of which is to clear the enterprise process. Cohen said: "our hope is in common areas for each division of work together." In the past, Microsoft's website and the personal computer search engine is different divisions working content covers it. Now, Microsoft wants the new enterprise architecture can let each division to cooperate more closely to the behavior of more efficient and to deal with Google company and other rivals.
For Microsoft employees about their decision to retire the electronic mail, Allchin slightly talked about he faces a series of challenges, and now Microsoft's restructuring plan will begin to gradually points out specific details. Allchin says, his dream is to one day Microsoft can in engineering organization encounter fewer and fewer inferior stumbling block "rely on". He also talked about a strategic try to integrate a Microsoft product to speed up the development.
Current and former Microsoft employees are already said, Allchin said these "challenge" is why Windows XP listed after five years, under which a version of Windows Vista to the cause of the event, this is Microsoft unprecedented product update interval. Allchin believe Microsoft in the past 18 months has made some in this progress, but it's not enough. He said: "the result will be more Microsoft restructuring to innovation, more rapid response consumers."
Ballmer said: "to make the changes are in order to make our business department to improve decision making and improve the execution speed, and is to help our clients want to continue to provide the products and services. Through the will of software and service experience mutual confluence, we can better satisfy the customers on the digital lifestyle and the needs of the new working environment."
"Stop the debate, improve Microsoft"
Microsoft's major restructuring plan is announced, immediately attracted the domestic critics public indictment. The blog race also joined the ranks of opposition, such as anonymous for Mini-Microsoft blog for Microsoft's family have sorrow chatterbox. To this, Allchin suggest Microsoft employees of the company to stop all sin against another, and should be addressed these exist in the problem of Microsoft. Allchin advice Microsoft employees: "if you want to want to see different Microsoft, you should dig out will improve place, then stop the arguing and improve Microsoft."
For all to more agile Microsoft about the conversation, the major restructuring plan's influence did not like Microsoft imagine to that success. Special study of Microsoft research firm Directions on Microsoft Matt Rosoff of the analysts said: "Microsoft's restructuring plan for the company has certainly made many change. But there are more places need restructuring. Microsoft" Especially for Microsoft this great company, agility and can be formed overnight.